The all-new 2013 Dodge Dart

2013 Dodge Dart the new Chrysler Headquarters star

Heralding the arrival of the 2013 Dodge Dart at showrooms around the nation, the Chrysler Group World Headquarters Building has been draped with the small car's image, backed by and reflecting the American Flag.

This is a symbolic reflection of the new Dodge Dart's production at Chrysler's Belvidere IL Assembly Plant, and its three competitive powertrains from Dundee, MI. Boldly stating, "All that matters is what's ahead," the building drape draws upon the company's highly publicized Super Bowl spot titled It's Halftime in America.

"The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the company," said Reid Bigland - President and CEO Dodge Brand. "The all-new Dart offers consumers features and benefits never before found in a compact car and signifies our alliance with Fiat."

All that remains to be seen is if Chrysler has finally hit a homerun with a compact car, now that mileage seems to be the number one thing on the minds of consumers. Nearly half the vehicles selling today are compact, high-mileage vehicles and this attempt to create a viable market entry from the automaker could be the true trial of the “New Chrysler’s” future share of the business.

“Approximately 65 percent of these parts are sourced and produced here in the US," according Dianna C. Gutierrez, Media Relations, Chrysler Group LLC
Marketing/Advertising/Product PR, in response to our query regarding the parts content of the compact. "The remaining parts come from various locations around the world."


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