The 2013 Chevy Spark. Photo courtesy of Chevrolet.

The 2013 Chevy Spark woos Millennials with smartphone navigation

The 2013 Chevy Spark and Sonic, in a marketing decision aimed specifically at Millennials, will come with an enhanced version of MyLink that takes advantage of the movement of cloud-based smartphone apps to put less in the car while maximizing the capabilities of the owner’s phone.

Essentially, new compacts and subcompacts (not to mention luxury vehicles) as time goes by, will increasingly require that the buyers phone is smarter than the car.

Whereas a hard drive or DVD based navigation system may cost up to $2,000, the phone based navigation apps on the 2012 Chevy Spark and Sonic may be as little as $100 for the telephone application that enables the car to guide you.

To keep the price of small cars like the Sonic and Spark low, it makes sense to remove some of the hardware traditional to cars, like CD players and DVD navigation. Many people, both young and old, now have their music on their phone and Bluetooth capabilities that make synchronization both easy and commonplace.

It is likely many Millennials have never owned a CD or any form of recorded music other than digital downloads on iPods, iPhones, iPads, Androids, netbooks or other electronic personal devices.

Though still around in fringe degrees, LPs, 8-tracks, cassettes and CDs are the modern equivalent of the steam engine – seriously out of date. So the newer, wiser GM is clearly making better decisions, having learned from recent successes.
Sales of the Chevy Cruze were a major contributor to GM’s return to global prominence last year and the 2013 Spark and Sonic intend to expand upon that success.

In these cars, Bluetooth, along with auxiliary and USB jacks, make connectivity a breeze. Like the luxury brand Lexus’ Enform, the system works to provide apps stored on the phone such as Pandora and Stitcher radio, all controlled through MyLink.


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