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Chevrolet is honoring truck owners who have more than 100,000 miles on a Chevy truck

Chevrolet is wooing truck owners, in Texas, with a new program. Chevy will honor drivers who have more than 100,000 miles on a Chevy truck or people who have purchased more than one Chevy truck in their lifetime.
Chevy Trucks

Texas is the #1 market for new truck sales in the country. Chevrolet is starting its new Truck Legends program there, but is promising to take it nationwide in 2017. The market is hotly contested with the Chevy Silverado going bumper-to-bumper with Ford F-150, Fiat-Chrysler Ram and the Toyota Tundra.

Chevrolet is hoping to build brand loyalty by building a community of longtime Chevy truck fans. The Truck Legends members will receive exclusive memorabilia like hats and decals. Some Tuck Legends members will be selected for free tickets to some concerts, Major League Baseball events or even special vehicle unveilings.

Sandor Piszar, Chevy’s head of truck marketing says “In 2018 we will celebrate the 100th anniversary of our first Chevy truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America.”

The Truck Legends program is free to join for people who have more than 100,000 miles on their Chevy truck or have purchased or leased two or more Chevy trucks in their lifetime. The trucks can include Silverados, Colorados or S-10s, Tahoes, Suburbans and Avalanches. Texas owners can sign up at ChevyTruckLegends.com.

The pickup truck is the workhorse of Texas. Whether working in the cattle industry or gas and oil, it is estimated that about one out of every five vehicles, in the Lone Star state, is a truck. Every year, the Texas auto writers group holds what it calls the “Texas Truck Rodeo” in October, where they rate the latest trucks on the market.

It is big business for all of the automakers that reap a higher profit on truck sales. In a market where brand loyalty is often over-ruled by the bottom-line, Chevy is hoping an exclusive group will appreciate their loyalty being rewarded.

Automotive News
Chevrolet

Comments

Tre Deuce (not verified)    September 8, 2016 - 1:26AM

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All original 1988' 2500 extracab, 4X, with almost 200,000 miles on original engine and transmission. Replaced parts_ Starter, Alternator, Dampener, Light switch, Headliner.

All original 1998 Extra-cab 2X, 2.2L, Manual Transmission with over 207,000 miles. Replaced parts, Alternator, Starter, Clutch. Drove it all the way across the country and returned last June/July with almost 200,000 miles on it. It averaged 31mpg. Total trip mileage of over 7,000 miles in the summer heat.

Total confidence in the truck for that kind of trip even at its long in the tooth age and mileage.

Allen Garland (not verified)    September 8, 2016 - 11:21AM

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Proud owner of Chevy and gmc trucks all of my life. Currently own 20 of them now. Mileage a range between 145k all the way up to 1 mil. Best vehicles I have seen price wise and repair wise

John Casey (not verified)    February 18, 2024 - 11:00AM

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I have a 97 Silverado I am the second owner my dad being the first it was bought by him with 15 miles on it in July of 97 it now has almost 521 thousand on the original motor starters alternators and water pump and sensors have been changed but nothing has been done internally(no rebuild). It has been a work truck since day one and has alit of off road miles on it as well. It has just recently quit running tho and I can't figure it out other than it's tired and done I guess.