Honda targets ‘Gen-Y’ to drive 2015 Fit sales to top of class
The Gen-Y young adults that we know are still sitting on their parent’s couch, playing video games, looking for meaningful employment or opting for an ever elusive Masters Degree in “ what ever man.” Many have graduated from college this week and may wish to take a collective breather.
None- the less, Honda knows that Generation-Y will inevitably rule the world some day and Honda looks to them to drive the # 1 brand in North America to new heights.
For those resourceful and ever- moving North Americans looking for a flex-mobile of high quality and tech-rich accoutrements, Honda presents the all new 2015 Fit. Torque News recently had the pleasure of test driving the first Honda Fit delivered to the Pacific Northwest. Manufactured with world-parts in Ciella Mexico, the all new Fit proves to be a blast to drive, handles well while looking good and is relatively affordable.
Honda has taken a good car and made it a great car by increasing interior volume, leg and hip room, while adding a “magic” split rear bench. Looking to the performance and handling of the Fit, we discover an entry level hatchback sporting the handling characteristics of a mild sports sedan, the utility of a minivan and the refinement of the #1 selling sedan in North America.
We like the Fit so will you.
Looking to Honda’s latest Youtube clip, we find yet another stellar example of social media driven advertising. Torque News has featured several Honda video clips in the past. The Fit campaign takes a fun look at the Gen-Y lifestyle while capitalizing on the flexibility and tech-rich attributes of the newest member of Honda’s ever-changing line.