Honda targets ‘Gen-Y’ to drive 2015 Fit sales to top of class
The Gen-Y young adults that we know are still sitting on their parent’s couch, playing video games, looking for meaningful employment or opting for an ever elusive Masters Degree in “ what ever man.” Many have graduated from college this week and may wish to take a collective breather.
None- the less, Honda knows that Generation-Y will inevitably rule the world some day and Honda looks to them to drive the # 1 brand in North America to new heights.
For those resourceful and ever- moving North Americans looking for a flex-mobile of high quality and tech-rich accoutrements, Honda presents the all new 2015 Fit. Torque News recently had the pleasure of test driving the first Honda Fit delivered to the Pacific Northwest. Manufactured with world-parts in Ciella Mexico, the all new Fit proves to be a blast to drive, handles well while looking good and is relatively affordable.