Daily chart of Toyota stock for 5-7-2012

Toyota stock still trending lower despite RAV4 EV news

Toyota Motors (ADR: TM) may have announced pricing of its new RAV4 EV, but Toyota stock is still slumping along with the rest of the auto sector.

Many weeks ago I questioned when Toyota Motors (ADR: TM) stock would plow through the resistance level. That has now changed toward when a test of lower support levels will bring in buyers.

Fact is, the entire auto sector looks similar in their charts. All have peeked weeks ago and are now testing and breaking support levels. In the case of Toyota stock, the 150 day weighted moving average (WMA-150) is surely being tested; and the shorter WMA-50 has already been broken, while the slope of the average line has turned down and converging toward the WMA-150. No matter how you slice it, Toyota stock traders are not in a bullish mood.

Actually, the company behind the stock is fine. On the other hand, where TM was gapping upward for many months, that trend bias has now turned negative; and seems to be staying there.

Now, from a product viewpoint, Toyota looks to be in good shape, especially after its long recovery from last year when the earthquake and tsunami took its toll.

Right now TM is trading at 78.69 based on Monday’s close. One look at the daily chart, though and two elements really pop out. The first is the overhead resistance above the 85 level. The second is the WMA-150 (dark red line) at 77.67. However, look lower and you will see a large gap toward the next lower level of support, 68.64; which is really past broken resistance.

Is there a moral to this story? Yes, watch the price action and let the price dynamics tell you when and where to act.

On the product side, Toyota has shown well at every major auto show, including the 2012 NAIAS in Detroit. The latest news about that RAV4 EV may make a nifty headline, though, but the price of $48,900 will surely limit its sales except for the rich who do not need a government subsidy.

Now, before you get on a high horse and condemn my attitude, just be apprised that the first adopters of the automobile itself never got a single dime of government money. I rest my case on that part

Still, do not get this wrong. I applaud TM for the effort, and its working with Tesla Motors (Nasdaq: TSLA) on this one. Nonetheless, the high price has once again trumped common sense, and has once again stiffed those attempting to find jobs and affordable, green transportation..

Think about it. EVs may not use gasoline, but the cost of the upfront investment also means a very long payback. Of course, those with the cash think nothing of the investment; they want to be on the side of notoriety. But when it comes to providing transportation that all can afford, Toyota is missing the mark. They should likely stick with lower cost hybrids for the masses.

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