The leaping African Impala will appear on the 2014 model  in 2013

2014 Chevy Impala emblem evolves toward more athletic design

What’s the significance of an emblem? At the Design Center of General Motors (NYSE: GM), all logos and emblems are a big deal, and here’s why there is so much fuss over the 2014 Chevy Impala’s emblem.

Think heritage and legacy. The Chevrolet Impala has proudly worn the image of the leaping African antelope for which it was named as an emblem in some form since its debut in 1958. With the all-new 2014 Impala being introduced at the 2012 New York Auto Show, the emblem evolves to complement the more modern, athletic design of the 10th-generation full-size sedan. For the latest info, read: All-new 2014 Chevrolet Impala makes its debut at the New York Auto Show

According to the GM news release, the Impala emblem is an enduring symbol of the nameplate. It is one of only two vehicles – the Corvette and its crossed-flags emblem is the other – in the Chevrolet lineup to have a unique symbol in addition to the brand’s signature bowtie.

The design and placement of the emblem has gradually transformed with each version while maintaining a connection to the previous one. Having worked in the GM Design Studio, I affirm that all of this is true.

“For the new Impala, we wanted to evolve the emblem to complement the new vehicle design without making any radical changes to its character,” said Joann Kallio, lead creative designer for Chevrolet global badging. “We kept the stylized interpretation of the animal, and made the impala more muscular. We also added defined edges, to give the impala a sleek form and make it look like it was running fast.”

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