Hyundai Sonata

Hyundai Sonata pulls in prizes gaining in brand recognition

Four recent awards for the 2011 Hyundai Sonata add up to wide-ranging praise for the mid-size family sedan. Hyundai touts other independent measurements that show steady gains for the auto brand as a whole.

Hyundai Motor America is growing rapidly, but with U.S. retail sales of about a half million vehicles through November, it still resides in the middle tier among American auto retailers. Yet Hyundai already belies its size with weighty awards and recognition received from independent automobile publications and organizations – a noteworthy feat for a 2011 lineup of nine passenger cars and crossover wagons.

Consider the 2011 Hyundai Sonata, a midsize family sedan that competes with some of the hottest selling passenger cars available, including the Toyota Camry, Honda Accord and Ford Fusion. The praise Sonata wins as an individual model fortifies the accolades that Hyundai Motor America is receiving as a brand.

On this site I recently reported that a consumer study by Brand Keys of New York shows that Hyundai wins more customer loyalty than any other auto company, including the big-name luxury brands BMW and Mercedes-Benz (see the article at As if to underline that study's findings, the Hyundai Sonata recently received four noteworthy awards. Naturally, Hyundai Motor America is eager to promote those distinctions in press releases. Dispatches from Hyundai tell us the following.

The Sonata is one of 10 Best Cars for 2001 by Car and Driver magazine, which Hyundai calls “the world's largest automotive enthusiast publication.” This is the first time a Hyundai model won the award.

In announcing the prize, Hyundai press material explains that the Car and Driver award seeks to recognize the best autos sold in America for less than $80,000. (The Sonata starts just under $20,000.) The car maker quoted Eddie Alterman, the magazine's editor-in-chief: “In our testing, we are looking for those automobiles that deliver spectacular value, real driver engagement and the highest fulfillment of their intended missions. It’s a real workout and only the best cars on the market emerge victorious.”

A week before the 10 Best award was announced in November, Hyundai reported that Consumers Digest magazine had named Sonata a Best Buy in the family car category. The car company's press release notes that “the Automotive Best Buy Awards reflect Consumers Digest's view of which 2011 vehicles offer exceptional value for the money.” Information on the program is available at Consumersdigest.

Also in November, Hyundai boasted that Sonata was named Best Car to Buy 2011 by The Car Connection vehicle-shopping site. Hyundai noted that its model topped the numeric ratings of vehicles with a base price below $50,000. In field of 40 nominees, Sonata's top finish put it ahead of luxury models Acura TSX, Infiniti M37, and BMW 5-Series, the company reported.


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