Buick Sales Surpass Lexus, Mercedes, Audi
It can be shocking how drastically things change over the years and that is no more evident than in the automotive sales charts. At one point, Lexus was the undisputed king of the luxury car market, but nothing lasts forever, as that dominance has seemingly come to an end.
According to Kicking Tires, Buick, the elderly persons car of choice, might overtake Lexus in the 2011 sales charts, as Buick has outsold Toyota’s luxury marquee during the first two months of the year.
On top of outselling Lexus, Buick also beat out Mercedes-Benz, Audi and Acura in the February sales charts. The only luxury brand that managed to tackle to General Motors’ brand was BMW and that was only by a mere 800 units.
Lexus has its fair share of quality vehicles, such as the new IS, the LS and the RX, but Buick has matched them with three all-stars of their own, the Regal, LaCrosse and Enclave. Sadly, the boat-like Lucerne sits in the showroom like pigeon droppings on a new shiny building, but that hasn't slowed them down.
Normally, GM companies are able to compete with the import brands due to their low sticker prices, but that’s just not the case with Buick. The automaker’s prices have increased by $11,113 since 2003, according to Kicking Tires.
While this news might not be shocking, as Toyota has had numerous recall issues that left a bad taste in the mouth of America, the fact that Buick outsold the Germans is a bit surprising. Given the choice of comparable models, BMW, Audi and Mercedes take the cake. The 3-Series is simply incredible, as is the new C-Class and the A4, while the new 5-Series is up for the World Car of the Year award. So, congratulations to Buick for doing something astounding.
Can they keep it up?