Why Now is the Frontier Pickup's Time to Shine in Nissan’s Truck Stable
The 2017 Nissan Frontier may be in need of a remodel, but it didn’t hurt sales in 2016. The Frontier mid-size pickup ended 2016 with 86,926 units sold in the U.S., which was a 38.4 percent increase over 2015. It finished the year in third place in the Nissan truck stable behind the top-selling Rogue crossover, and the Murano SUV. The Frontier was up 6.6 percent for the month of December. The all-new Titan also made significant gains and finished + 331.8 percent for the year.
It’s no secret the Frontier is in need of a major upgrade and it’s coming soon. In 2016, Nissan’s Year of the Truck, Nissan focused on the new Titan lineup, Armada, Pathfinder and Rogue crossover. Now it’s the Frontier’s time to get some attention.
What’s next for Frontier in 2017?
When the new 2018 Frontier does finally arrive, it will get much-needed exterior and interior styling changes along with Nissan’s latest NissanConnect and mobile apps. It should also get the latest fuel saving technology, featuring improved four-cylinder efficiency and increased V6 or V8 towing capacity. It could also get new 2.8-liter Cummins diesel power.
Look for a new next-generation Nissan Frontier to be revealed sometime later this year. The Frontier mid-size pickup has a loyal following and Nissan will also pick up new buyers to the brand with newly-designed model. Look for it to be a major player in the competitive mid-size pickup market. The Toyota Tacoma, Chevy Colorado and GMC Canyon have received updates, and it’s time for Nissan to step up and give mid-size truck buyers another newly-redesigned option. Stay tuned.
Photo credit: Nissan