Why 2014 Subaru Outback is the best car on the market today
What’s more valuable for choosing a restaurant, dentist, gym, new smartphone or your next new car, an online review or a suggestion a close friend makes to you? Word of mouth product or service recommendations made by friends, co-workers, or neighbors you know and trust, is the most effective way to win new customers. That’s what is happening to Subaru through their brand perception with consumers. The 2014 Subaru Outback is the “People’s Pick” by Consumer Reports Facebook followers as they were asked to pick the best car on the market in the U.S. today.
Consumer Reports asked their Facebook followers to tell them what's the best car on the market in the U.S. today. They chose the 2014 Subaru Outback with 25 percent of all the votes. Subaru Outback beat out cars like the Ford Mustang, Toyota Camry, Toyota Prius, Hyundai Sonata and Toyota RAV4.
From the followers' initial submissions, CR asked people to “vote” on the six most popular models, Ford Mustang, Toyota Camry, Subaru Outback, Toyota Prius, Hyundai Sonata and Toyota RAV4. All have been considered good, safe, reliable models, earning the distinction of a Consumer Reports recommendation. From these, the Subaru Outback won, garnering a quarter of all the votes.