Why 2014 Subaru Outback is the best car on the market today

What’s more valuable for choosing a restaurant, dentist, gym, new smartphone or your next new car, an online review or a suggestion a close friend makes to you? Word of mouth product or service recommendations made by friends, co-workers, or neighbors you know and trust, is the most effective way to win new customers. That’s what is happening to Subaru through their brand perception with consumers. The 2014 Subaru Outback is the “People’s Pick” by Consumer Reports Facebook followers as they were asked to pick the best car on the market in the U.S. today.

Consumer Reports asked their Facebook followers to tell them what's the best car on the market in the U.S. today. They chose the 2014 Subaru Outback with 25 percent of all the votes. Subaru Outback beat out cars like the Ford Mustang, Toyota Camry, Toyota Prius, Hyundai Sonata and Toyota RAV4.

From the followers' initial submissions, CR asked people to “vote” on the six most popular models, Ford Mustang, Toyota Camry, Subaru Outback, Toyota Prius, Hyundai Sonata and Toyota RAV4. All have been considered good, safe, reliable models, earning the distinction of a Consumer Reports recommendation. From these, the Subaru Outback won, garnering a quarter of all the votes.

Here’s what CR said about the 2014 Subaru Outback. “The genre-bending Outback wagon stood out amid a crowd of popular models. Reading through the comments, it is clear that the Outback’s esteem is elevated by owners like Amy, who wrote, “I love my Outback! The best car I have ever owned.”

In Consumer Reports tests, Outback earned a solid overall test score, but there were several higher-rated wagons on their list. But Subaru is doing a great job of building multi-use vehicles that fit consumers needs that lead active lifestyles. Subaru has improved its brand perception with vehicles like Outback that has a rare blend of adventurous styling, frugal fuel economy, generous interior space, and all-weather capabilities. It also retains its value better than any other mid-size car.

Subaru starts with creating a culture that encourages their customers to consider themselves as valued partners in their business. Word-of-mouth referrals stem naturally from an unparalleled customer experience that fosters clients identification with the Subaru brand. Their “Share the Love” campaign is a good example of how Subaru makes their customers feel like valued partners.

Subaru donated $10 million to nearly 250 charities during its year-end “Share the Love” event, and Subaru says, “Thanks to all our helping hands.” Millennial buyers want to be involved in a cause, and Subaru gives them an opportunity to partner with them. Is it a surprise that Consumer Reports Facebook followers picked the 2014 Subaru Outback as the best car on the market in the U.S. today? Not to millennial Subaru owners it isn’t.

Watch Subaru Share the Love: “Thank You” video for or an idea on how Subaru has partnered with their customers.