2013 Scion FR-S

2013 Scion FR-S launch affecting Subaru BRZ prices

With the launch of the 2013 Scion FR-S this week, dealers may have to cut their markups on the Subaru BRZ as the Toyota sports car hits showrooms.

As we reported here in April, demand for the 2013 Subaru BRZ was allowing many dealers to mark up the rear-wheel-drive sports car as much as $5,000 over the MSRP. Because they are in limited supply, buyers who wanted the popular sports car from Subaru had to pay that amount. As reported by Drive On, their online research showed a typical markup of $2,000 was common in many dealerships.

But that could all be changing with the launch of the 2013 Scion FR-S earlier this week. Because the two cars along with the Toyota GT 86 were developed in a joint partnership between the two Japanese automakers, they are very similar, and buyers now have another good choice. With Toyota announcing that the FR-S is available in dealerships nationwide, it will be interesting to see if buyers of the Subaru BRZ will drive down the street to the Scion dealer.

2013 Scion FR-S is already creating strong buyer interest

Scion dealers have already seen a rise in buyer interest for the new sports car. Scion Vice President Jack Hollis said, “The incredibly positive buzz surrounding the FR-S has generated an impressive list of hand-raisers and pre-sold orders.” It shouldn’t be a surprise that the 2013 Scion FR-S will be an immediate hit because of the demand for the Subaru BRZ. Toyota and Subaru have provided an authentic sports car at an affordable price.


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Why are these cars exactly the same since subaru and Toyota don't work together?