2013 Scion FR-S launch affecting Subaru BRZ prices
As we reported here in April, demand for the 2013 Subaru BRZ was allowing many dealers to mark up the rear-wheel-drive sports car as much as $5,000 over the MSRP. Because they are in limited supply, buyers who wanted the popular sports car from Subaru had to pay that amount. As reported by Drive On, their online research showed a typical markup of $2,000 was common in many dealerships.
But that could all be changing with the launch of the 2013 Scion FR-S earlier this week. Because the two cars along with the Toyota GT 86 were developed in a joint partnership between the two Japanese automakers, they are very similar, and buyers now have another good choice. With Toyota announcing that the FR-S is available in dealerships nationwide, it will be interesting to see if buyers of the Subaru BRZ will drive down the street to the Scion dealer.
2013 Scion FR-S is already creating strong buyer interest
Scion dealers have already seen a rise in buyer interest for the new sports car. Scion Vice President Jack Hollis said, “The incredibly positive buzz surrounding the FR-S has generated an impressive list of hand-raisers and pre-sold orders.” It shouldn’t be a surprise that the 2013 Scion FR-S will be an immediate hit because of the demand for the Subaru BRZ. Toyota and Subaru have provided an authentic sports car at an affordable price.
After the development of the car was underway, Subaru did the engineering and development of the chassis and powertrain, and Toyota handled the design. The 2013 Scion FR-S comes with a 2.0-liter naturally aspirated boxer four-cylinder engine producing 200 horsepower and 151 lb. ft. of torque. The Subaru boxer engine incorporates Toyota’s cutting-edge D-4S direct and port injection that comes from the Lexus IS F.
Scion can thank Subaru for the performance
Because the FR-S uses the Subaru boxer engine, it sits low and farther back in the chassis which keeps the center of gravity as low as possible which is ideal for a sports car. The design gives the car a dynamically favorable front-to-rear weight ratio of 53:47 and a low center of gravity comparable to some exotic supercars. The car weighs just 2,800 pounds and utilizes an aluminum hood to save weight.