Shelby Raptor has phones ringing off the hook
When Shelby American unveiled the new Shelby Raptor at the New York International Auto Show this week, they knew immediately they had hit the bullseye. The crowds gathered around the Shelby-turned 2013 Ford SVT Raptor muscle truck that is like no other on the planet. Who wouldn’t want to see the 575 horsepower ultimate muscle truck? But what happened next is the most interesting part of this story. So what happened almost immediately after the large crowd saw the monster truck for the first unveiling?
According to John Luft, president of Shelby American, only minutes after the new Shelby Raptor was unveiled in New York, the phones began “ringing off the hook” at Shelby American offices in Las Vegas. Luft said, "Within a few minutes of its unveiling, the telephone began ringing off the hook for the new Shelby Raptor.” He went on to say, “Before we accepted a single order to meet the landslide of requests, we decided to expand the number of muscle trucks available per model year." Now that is a problem every automaker would like to have.
Shelby has increased its initial production forecast