Scion FR-S convertible coming in 2014
Although rumors have been circulating for month’s, Car and Driver is reporting that a soft-top Scion FR-S is coming in early 2014. The only surprise is that a convertible FR-S is not going to be in showrooms sooner than late next year or early 2014. Tetsuya Tada, Toyota lead developer for the 86 project, has said the car was designed from the start to be both a coupe and a convertible, and so it’s been planned all along.
The Scion FR-S which was developed in partnership with the Subaru BRZ, and the Toyota GT 86 which is sold overseas, are well priced, and just what sports car enthusiasts have been asking for. The Subaru BRZ has been selling so well that demand has been pushing prices at dealerships higher and deliveries have been pushed into 2013. When you give buyers what they want, they’ll respond by opening up their wallets.
The Scion FR-S convertible should also be a good seller for Toyota. What could be better than a reasonably priced, sporty, rear-wheel-drive sports car with the top down. There aren’t a lot to choose from in this segment other than the Ford Mustang and the Mazda MX-5. The expenditure of building a new platform should prove profitable for Toyota, and keep everyone happy.