Scion FR-S

Report: No Scion FR-S turbo or convertible for U.S.

Because Toyota wants to keep the cost of the Scion FR-S near $25,000, they have shelved the idea of bringing a turbocharged version or convertible to the U.S. market.

In a recent report by Automotive News, Toyota says that because the Scion FR-S already has a starting price above $25,000, the idea of a turbocharged performance version has been shelved because it would make the rear-drive sports car too expensive. The report goes on to say that a convertible variant won’t be offered in the U.S. because of the same pricing issues. But Toyota will offer the convertible FR-S in overseas markets under the Toyota GT 86 badge.

We have reported here that a soft-top Scion FR-S has been in the Toyota’s plans since the beginning of the joint project with Subaru. Tetsuya Tada, Toyota lead developer for the 86 project, has said the car was “designed from the start to be both a coupe and a convertible”, and so it’s been planned all along. But it looks like the convertible FR-S won’t be coming to U.S. showrooms. Japan and Europe should see the soft-top arrive in early 2014.

In the U.S., the Scion FR-S two-door coupe, like the the Subaru BRZ, is well priced at $25,000 and selling well. A convertible variant would add a few thousand dollars to the cost and Toyota doesn’t want to mess with the success they are having here in the U.S. It makes us wonder why Toyota thinks that the convertible wouldn’t sell in the North American market.


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