New 2013 Chevrolet Spark attracts young buyers with a small price under 13K

General Motors will announce today that its 2013 Chevrolet Spark micro car will start at a price less than $13,000 in the U.S.

Chevrolet is out to attract young buyers with the new Chevy Spark. With paint colors like Salsa, Jalapeno, Lemonade, and Silver Ice, Chevrolet Spark buyers will be millennials who came of age with the Internet. The automaker hired consultants from MTV Scratch, who charts markets to understand the behavioral patterns of up-and-coming car buyers.

Todays youth are six times less likely to own a driver’s license, and carmakes can’t afford to make mistakes marketing to this new generation of buyers. Chevrolet has certainly done their homework and is looking to attract these younger buyers to a new subcompact, the Spark, with technology combined with a low price. The new Spark comes in three trim levels and GM just announced a starting price under $13,000 including destination.

The new Spark, a five-door hatch micro car, which goes on sale this summer in the U.S., will begin at $12,995 for the LS model with a standard five-speed manual, according to the automaker. It's also available in 1LT and 2LT trim levels beginning at $14,495 and $15,795, respectively.

Pages

Share on Facebook submit to reddit Share on Google+

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Comments

You mean GM still hasn't figured out how to put another 3 cyl. Out like the old metro?? People are still driving them getting well over 40 mpg and they quit making them 12 years ago. Seems to me technology could have improved on that. Only 40 mpg what's up with that!!!!
You mean GM still hasn't figured out how to put another 3 cyl. Out like the old metro?? People are still driving them getting well over 40 mpg and they quit making them 12 years ago. Seems to me technology could have improved on that. Only 40 mpg what's up with that!!!! Come on GM we're still waiting.es

Pages