New 2013 Chevrolet Spark attracts young buyers with a small price under 13K
Chevrolet is out to attract young buyers with the new Chevy Spark. With paint colors like Salsa, Jalapeno, Lemonade, and Silver Ice, Chevrolet Spark buyers will be millennials who came of age with the Internet. The automaker hired consultants from MTV Scratch, who charts markets to understand the behavioral patterns of up-and-coming car buyers.
Todays youth are six times less likely to own a driver’s license, and carmakes can’t afford to make mistakes marketing to this new generation of buyers. Chevrolet has certainly done their homework and is looking to attract these younger buyers to a new subcompact, the Spark, with technology combined with a low price. The new Spark comes in three trim levels and GM just announced a starting price under $13,000 including destination.
The new Spark, a five-door hatch micro car, which goes on sale this summer in the U.S., will begin at $12,995 for the LS model with a standard five-speed manual, according to the automaker. It's also available in 1LT and 2LT trim levels beginning at $14,495 and $15,795, respectively.