Land Rover hiring 1000 workers to keep up with Evoque demand
The all-new 2012 Range Rover Evoque born out of the LRX concept coupe that arrived in dealerships last fall, has exceeded Land Rovers expectations. The new Evoque with the raked roofline has been a big hit among mid-size SUV buyers.
Demand has been so strong for the all-new sexy Evoque that Tata Motors who owns Land Rover, has just announced they will be hiring an additional 1,000 workers to keep up with the demand. The luxury brand builds the Evoque and the LR2 at its Halewood plant which will now employ 4,500 workers. That is three times the number of plant employees they had in 2009.
The plant will be humming along at near full capacity with three eight-hour shifts trying to keep up with outstanding sales. So why has the all-new Evoque been so wildly popular? It starts on the outside with the raked roofline that gives it a concept look. The Evoque comes as either a five-door or three-door model, which the company calls a coupe, and the styling is sporty and aggressive.
The Land Rover brand has always had some of the best interiors in the industry and the 2012 Range Rover Evoque follows in the same tradition. The Evoque benefits from a long line of British cars that put a special emphasis on style, and quality of materials is the best in this class.
The 2012 Evoque uses a 2.0-liter four- cylinder with 240 horsepower and 251 pound-feet of torque and is mated to a six-speed automatic. The new four-cylinder is a big departure from Land Rovers big thirsty V-8’s. The all-new 2.0-liter comes with the latest direct-injected turbocharged technology.