Jeep enters rarified air with 'Altitude' Limited Edition Grand Cherokee, Compass, Patriot Models
Anyone who knows about high altitude will understand why Jeep enthusiasts decided to name the new edition of blacked out 4X4’s ‘Altitude.’ Jeep is taking the all-new line to new heights and just introduced the limited edition will be offered on three models. The Grand Cherokee, Compass and Patriot will all get the new black treatment.
At the 2012 Houston Auto Show, during the debut of the Jeep Grand Cherokee concept, Jeep launched a contest called “Name My Ride”, to find the perfect name for Jeep’s latest edition models. The company was surprised when over 100,000 entries poured in from Jeep loyalists, with ‘Altitude’ chosen as the winning name.
“The fact that well over 100,000 consumers entered our ‘Name My Ride’ contest reinforces the passion behind the Jeep brand, and its position as one of the most recognizable and popular brands in the world,” said Mike Manley, President and CEO Jeep Brand, Chrysler Group LLC. “The extraordinary response to both the concept and the contest resulted in an easy decision to produce ‘blacked-out’ editions of the Grand Cherokee and the Compass and Patriot. These new Jeep Altitude editions will clearly have a broad appeal among consumers, especially those looking for something distinctive, edgy, and just plain cool.”