Hyundai revs up 2013 Veloster with new RE:MIX model
The Hyundai Veloster is selling well and Hyundai knows how to keep the car connected to its buyers. They have rolled out a series of Hyundai Re:Mix Lab events from New York City to Los Angeles to keep a demographic who will be buying their cars, connected and interested in the Hyundai 2.0 Veloster Turbo, Genesis Coupe and Elantra Coupe. It's no wonder Hyundai is one of the fastest growing automakers in the world. Hyundai has just announced production of a special-edition production Veloster inspired by the RE:MIX Lad program.
Hyundai Re:Mix Lab events
Hyundai Re:Mix Lab is an event series all about culture, music, art, technology, and of course, Hyundai cars. This year Re:Mix events took place over 14 nights in seven key markets, Chicago, NYC, Texas, Vegas, LA, Seattle and Miami. The events have the feel of a VIP party and they cater to the demographic who will be buying Hyundai's cars. The events combine DJ’s, live performances, dancing, art exhibits, live discussion panels, an upbeat crowd, and an open bar.
The events have drawn celebrity appearances from Erykah Badu, Jus-Ske, and Yeasayer. They include live performances from Yelawolf, The Rapture and Cold War Kids. Also included are a series of panel discussions on “The Culture of Innovation”, led by Jeff Streaker and TED Fellow Yale Fox, and a Q&A with the stars and creators of AMC’s show, “Walking Dead”.
Connecting buyers through social media
Guests are able to “tap their wristbands” at activation stations placed throughout the event by Hyundai and can instantly trigger social media check-in’s, status updates and photo uploads. What better way to attract young affluent buyers to the Gaming, Music and Technology themed Velosters. The result at the end of the night is thousands of attendees have registered as Facebook users, almost three times as many status updates about the event as attendees, and an average six "Feedback per Share"!
The special event one-off Hyundai vehicles represent what buyers are looking for with the latest innovation “representing the ultimate in style, design and performance” by Hyundai. Buyers are looking for individual creativity, passion and connectivity and Hyundai is delivering with custom audio, distinctive materials and bespoke components throughout.
2013 Hyundai Veloster RE:MIX