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Here’s How Subaru Attracts Young Millennial Winter Adventure Seekers to the Brand

Subaru announces new WinterFest for winter adventure seekers. What’s it all about?
2017 Subaru Forester, 2017 Subaru Outback, 2017 Subaru Crosstrek

Subaru is all about attracting young millennial winter adventure seekers to the brand, here's how they do it. Subaru has announced the new Subaru WinterFest 2017, a one-of-a-kind, multi-mountain resort destination and lifestyle tour for winter adventure seekers. With Subaru attracting new buyers to the brand at a 60 percent clip, many are young millennials who like the mountain winter lifestyle and are snowboarders. This is for you.

What is Subaru WinterFest 2017?

There’s fifteen stops across eleven states in twelve mountain resorts. Snowboarders, skiers, winter enthusiasts and Subaru owners can enjoy live music, food and beverage, daily giveaways, and gear demonstrations.

Subaru of America has partnered with POWDR Adventure Lifestyle CO, an event production group, Human Movement, and an active entertainment company that specializes in fueling the adventure lifestyle through experiential programming.

Subaru is is also teaming up with the National Ski Patrol to help create a scholarship fund that sends patrollers and their dogs to Wasatch Backcountry Rescue’s avalanche dog training school. During the WinterFest events, for every Subaru information form received, Subaru will donate $1 to the scholarship fund. At specific WinterFest events, patrollers will also be staging avalanche rescue demonstrations with their dogs.

Here’s the full schedule
Dec. 31-Jan. 1 – Copper Mountain Resort, CO
January 7-8 – Snowbird Ski and Summer Resort, UT
January 14-15 – Snowshoe Mountain Resort, WV
January 21-22 – Jack Frost Big Boulder, PA
January 28-29 – Wisp Resort, MD
February 4-5 – Boyne Mountain Resort, MI
February 11-12 – Snowshoe Mountain Resort, WV
February 18-19 – Big Sky Resort, MT
February 24-25 – Boreal Mountain Resort, CA
February 26 – Sierra-at-Tahoe Resort, CA
March 4-5 – Lee Canyon, NV
March 11-12 – The Summit at Snoqualmie, WA
March 18-19 – Copper Mountain Resort, CO
March 25-26 – Snowbird Ski and Summer Resort, UT
April 1-2 – Mt. Bachelor, OR

It’s how Subaru introduces their brand of all-wheel-drive vehicles like the 2017 Outback, Forester, Crosstrek and new Impreza to a new generation of winter adventure seekers. It’s another way Subaru of America brilliantly markets their AWD vehicles to winter enthusiasts and is attracting young millennials to the brand.

Photo credit: Subaru

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