Full details announced for the 2013 Scion FR-S
When Toyota introduced the Scion brand in 2002, their goal was to develop a brand that would attract young buyers into the Toyota family. They definitely achieved that goal but the tC was the sportiest model and a true performance model was the missing element. When Akio Toyoda Toyota’s CEO took over three years ago, he infused his car company with a new spirit, and as a certified test driver for Germany's famed Nurburgring, Toyoda brought a racing passion to the company.
Before the creation of the FR-S, Toyoda asked himself, “where is the passion in our lineup?, I want to build a sports car.” Toyoda’s vision resulted in Toyota’s partnership with Subaru in developing the 2013 Scion FR-S compact rear-wheel-drive sports car. Akio Toyoda wanted an authentic sports car that would have an affordable price, and he delivered in a big way.