Australia gets Outback diesel but not in the U.S.
If you live in Australia, you not only are able to buy a diesel powered Subaru Outback with an automatic transmission, but the price has dropped significantly. Subaru Australia has announced significant changes to the 2013 Outback 2.0 Diesel Premium model. It will now be offered with its first automatic transmission and it will get a price drop of $4000. The standard Outback 2.0 Diesel also gets a price reduction of $1000, yet adds factory-fitted satellite navigation. And the diesel variant adds new design alloy wheels and a color information display.
It seems like the Australians get all the goodies and price perks. But why doesn’t Subaru offer a diesel variant here in the U.S. and why the price drop for the Aussies? Subaru has dropped prices in Australia because sales of the Outback SUV have slowed during 2012, and Subaru seems intent on keeping sales up as we start the new year. A similar thing is happening in Europe as Subaru UK has extended the warranty to 5 year/100,000 because of slow sales. They also recently dropped the WRX, WRX STI and Impreza from the UK lineup due to slow sales.
But here in the U.S., things are much different. Subaru has seen record sales in 2012 and has expanded production capacity in their Indiana plant. Here in the U.S., buyers have been asking for Subaru to bring a diesel variant to North American shores for years now. So why doesn’t the Japanese automaker appeal to buyers requests in the their strongest global market? The fuel-efficient Subaru diesel boxer engine would likely be very popular on U.S. shores.