Are plans for a new Lexus supercar in the works?
For a brand that has built its reputation on smooth, refined and perfectly-calming automobiles, Lexus has taken a strange turn into the world of exotic, fast, high-performance cars. It started when Lexus developed the LFA, a Ferrari-fighting supercar that came with a price tag of $350,000.
Now, Auto Guide is reporting that one of their well-connected sources has had communication with a senior Toyota Executive who has told them that a new Lexus supercar is currently in the works. Keep in mind that the Lexus mole prefers to remain anonymous, for understandable reasons, but the information at this point is still in the rumor stages.
But when you look at the current culture at Toyota, it may not be such a far fetched idea. The Japanese brand claims there were multiple justifications for the LFA program. The exotic car was a way for Toyota to explore new technologies, particularly carbon-fiber construction. The company is also hoping the $350,000 car raises the image of the Toyota and Lexus brands as a whole.
Despite taking over the reins less than three years ago, Toyota’s CEO Akio Toyoda who is the grandson of founder Kiichiro, seemed to ascend to leadership on the basis of blood rather than his abilities to lead. But Toyoda, has already infused his car company with a new spirit after the multiple recalls and the devastation from the disastrous earthquake and tsunami. And under his guidance, he has taken a hands-on role in developing new edgier models.