2014 Subaru Legacy remains most affordable AWD sedan in America
Subaru of America has announced pricing for the new 2014 Subaru Legacy and 2014 Outback, and most models will have no increase in pricing over the 2013 models. The 2014 Legacy all-wheel-drive sedan 2.5i starts at $20,295 and the 2014 Outback Sport Utility Wagon starts at $23,495. All prices reflect MSRP before the $795 destination charge for Legacy models and $825 for Outback models. The new pricing keeps the new 2014 Legacy as the most affordable midsize all-wheel drive sedan in America. How is Subaru able to keep the same pricing on the new models?
Subaru has posted record sales in the U.S. and around the globe the past five years. This gives the brand a competitive advantage as they can offer the popular vehicles with little or no price increase. Subaru is attracting new buyers to the brand who have never purchased a Subaru vehicle before. The 2013 Legacy received a refresh with new front styling with new headlights, grille and front bumper. The new Legacy remains basically the same for the 2014 model year. What keeps the Legacy and Outback models competitive?
All-wheel drive is not just an option