Surprising results in J.D. Power Appeal Study
When Porsche won the overall Brand Appeal honor in the Recent J.D. Power Appeal Study it was the result of a long effort to climb to the pinnacle of the automotive world. Audi winning the segments it competes in most aggressively was also a win well deserved, but not completely unexpected. However, sneaking up the ranks, Kia is quickly becoming a brand know for style, quality, and of course value.
Pick Your Fights
Every car maker has a target they shoot for. Very few honestly try to compete and win the top spot in every segment. Mercedes does not have a full sized pick-up truck. Ford owns that market and Chevy keeps them honest. Ford does not have a V12, rear drive ultra-luxury car. Mercedes owns that and Audi keeps them working hard to be the best. What Kia wants is simply this; It wants to have the best family four door sedan on the planet at any price. It is getting very close. The recent J.D. Power Appeal Study proves that customers think the Optima is a vehicle with class and style that they would like to own as a family four door. That the Kia tied the Volkswagen Passat only highlights exactly how good the Kia has become.