Honda Big Red Side-by-side

Shift in Honda production highlights diverse product line

Honda's move to make more side-by-sides in the US underscores its incredible diversity of products.

An automaker we at Torque News hold in high regard recently sent out a press release that announced it had won a diversity award. Having had a background in product management this author misunderstood the meaning of this and read on. Of course the diversity the automaker was duly proud of was that of its workforce. Meaning woman and minority employees. At that exact moment in time Honda sent out a press statement regarding a production shift to the US for side-by sides. If you have no idea what a side by side is (like the author did) read on.

Every product and marketing manager has a choice to make. One can diversify two ways. First, one can make a product that serves many markets. That would be market diversity. Another is to serve a market with many products. That would be product diversity. Honda looked at this choice and decided “Yes.” Reading this you may think of Honda as your car maker. Or you might think of it as the company that made your smooth running lawn mower. Or you might think of it as the company that made the generator you relied on when Sandy blew into town. You may have an electric Honda car, or a truck from Honda, or a sedan, or a sports car. In fact, you may even be reading Torque News at 35,000 feet sometime soon inside a Honda airplane. The only reason we stop here is to keep you reading. We could keep listing Honda things (OK Motorcycles, robots, tillers, -see what we mean?)

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