2013 Toyota Pruis C

Manufacturers get away with recalls

Customers don't seem to punish brands or models that have frequent recalls. A recent survey reveals how drivers feel.

The news is filled with vehicle recall announcements every day. It seems as if every manufacturer has recalls on all models. One would think that the stories would be widely ignored, but we at Torque News track what stories readers are most interested in and recall stories are popular. That may be due to the fact that a recall alert on a car you don’t own is just background noise, but on the car you own it is of high importance. Recently, Swapalease, the lease matchmaker company based in Cincinnati Ohio, conducted a survey of hundreds of its customers to determine how they felt about recalls on a specific brand and the results were interesting.

Recalls are conducted by manufacturers as a result of the discovery that something safety related needs to be addressed in a car they made. Warranty has nothing to do with the issue. Any vehicle found to be defective in a way that can cause a safety risk will be recalled – and immediately. Toyota recently settled a suit regarding a delayed recall for billions of dollars. Even brands that build their marketing campaign around safety, like Volvo, have been caught dragging their heels on recalls.


Share on Facebook submit to reddit Share on Google+

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.