Japanese brands win all the medals in the Consumer Reports Quality Survey
If the Consumer Reports Quality Survey were the Olympics the Japanese companies would have won the gold medal, and the silver medal, and the bronze. Then, heading back to their Olympic village they would win the door prize raffles. The next day they win the charity golf outing. Despite an outstanding public relations effort on the part of the other automakers, the fact remains that the Japanese companies that make cars are ranked highest by the people who actually buy and drive the cars.
Japanese Vehicles Ranked Highest In Quality By Drivers
Toyota’s three American brands swept the podium with Toyota/Scion/Lexus taking the top 3 spots. This should not come as a surprise. Earlier this year in J.D. Power and Associates’’ Initial Quality Study (IQS) Toyota/Lexus took top honors. Despite a constant and unrelenting barrage of criticism from the auto media and competitors advertisements, the Toyota products work. For example, in a recent television advertisement a new car by a low-rated company on the CR list is highlighted by the spot in comparison to a Camry. The person in the commercial goes on and on about the car then looks at the Camry and says “I can’t believe this is a new car.” The Camry’s customers can believe it.