Honda Reveals Affordable and Practical Urban SUV Concept at Detroit Auto Show
Honda revealed its “Urban SUV Concept” at the North American International Auto Show in Detroit to a large crowd. The new vehicle is a very important step back towards a small vehicle focus at Honda. Throughout the presentation by Honda executives the idea that Honda is unique in its ability to produce high quality, affordable, fun, fuel efficient vehicles was put forth. This is not much of an exaggeration. While there are companies that can create a vehicle that fits that description, Honda does create cars that fit that description. Honda always has. This new small SUV (SSUV?) will slot into Honda’s portfolio as a big sister to the Fit and a little sister to the wildly popular CRV.
Honda’s conceptual spirit behind the new Urban Concept SUV is “man maximum, machine minimum.” This concept is not new to Honda and in this case it applies perfectly. At the launch, the concept of a “fun to drive spirit” was emphasized. Normally, we at Torque News are skeptical about the idea of “fun to drive” as it is often a substitute for “slow.” However, Honda learned a hard lesson recently with the CRZ, which was marketed this way, but was outright rejected in the marketplace since it could not get out of its own way, which is in fact not fun. It would not be like Honda to make the same mistake twice.