Chevy Sonic and Cruze diamond ring engages customer interest
The 2012 ChevySonic and Chevy Cruze will soon introduce super-car technology to the masses. When the Maserati Grand Sport added a diamond-like coating to its Ferrari-designed engine parts to improve durability and performance few people were surprised. On the contrary, when Chevy announced in a press release that it would use diamond-like carbon coatings (DLC) in the new Chevy Cruze economy car it caught the attention of car enthusiasts.
Chevy Cruze and Sonic Important To the New GM
As small, entry-level cars like the 2012 Chevy Cruze began to become more important to automakers for political and branding reasons, more and more interesting and high technology methods to produce them are being employed. For many decades the medical, aerospace, semiconductor, and surprisingly, the consumer health and beauty aids markets have employed coatings. The general idea is to use a less expensive, more easily workable “substrate,” or underlying material, too keep costs down and enable fast production, but then apply a thin coating of more expensive, or more difficult to work with material afterwards to achieve the goal. Take for example a razor blade. The entire blade could be made of a super-hard material like titanium or diamond-like carbon, but those materials are extremely hard to machine, and can be brittle compared to steel. By making the part from steel and then applying a thin coating over that that provides the desired effect, costs are controlled and performance is improved.