Is this car the 2015 Toyota Camry?
As our recent overview of the 2014 Toyota Camry pointed out, there is very little about the car that makes headlines. Other models from Honda and Mazda are now the fuel economy leaders, and there are many better looking cars in the market. The time has come for Toyota to really shake up the Camry.
The Toyota Camry was the first sedan for sale in America as a hybrid. It followed the excellent Prius which went on to become the most popular Toyota in many important global and US markets. The Camry Hybrid is still an excellent car, but the shock and awe of its fuel economy is now well past. The Accord beats it up handily, getting about 20% better fuel economy and impressed everyone with it 50 MPG city rating this year as a 2014 model. It really only gets worse for the Camry from there. However, Toyota is possibly the most powerful automaker on the planet right now and we expect that it is going to really blow away expectations with its next Camry which could come shortly after the 2014 model year.
Starting with the hybrid we should expect that the next Camry will at least match the current Accord, and possibly strive for a 50 MPG combined rating. The Accord is in striking distance now at 47 MPG combined. To keep moving ahead the Camry will need some real bravery because it is deeply invested in its current design. Trying to squeeze more from that existing equipment will at some point prove impossible and Toyota will have to move to new hybrid technology. The first big change will be a plug-in hybrid Camry. The 2012 NS4 Concept shown as a plug-in hybrid is obviously a strong hint that is coming. Toyota could do that now if it wanted to, but it does not need the ZEV credits due to its Prius line’s huge popularity in California, so it has had little reason to rush. That gave Toyota the opportunity to wait until the Camry needed a major refresh, and that time is coming in 2015.