2013 Chevy Malibu designers bring woman's perspective
It is safe to say that one stereotype many of us suffer from is thinking of car enthusiasts, auto mechanics, and car designers and engineers as men. It is debatable whether this gender bias is based on some fact, but one thing that is not up for debate is the reality that women buy more than half of all cars. Chevy also revealed in a recent press release that women are involved in about 80% of car buying decisions for their family. Any car maker that only had male engineers and designers would be at a huge disadvantage. Chevy knows this and supports the GM foundation which encourages women to pursue the Science and Math courses needed to be part of the technical teams at GM. Four women on the Malibu team now highlight how important gender diversity can be in designing a family car.