2013 Cadillac ATS

2013 Cadillac ATS will sell for $10 per pound

General Motors proves that the best material for the job keeps costs and weight down in the new 2013 Cadillac ATS.

Pricing and also the curb weight has been announced for the new 2013 Cadillac ATS. Both numbers are critical for Cadillac in order to compete with the car that the ATS is designed to go head to head with, the 2013 BMW 3-series . The price will be just under $34,000.00 and the curb weight will be just under 3400 pounds. Ten dollars per pound. These were the numbers that the automaker needed to hit. In the past, Cadillac and others have released cars that were either built nimble enough to compete with the BMW 328i, or had a similar price point, but never both at once.


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I guess the writer of this article was looking for a catchy statement to include in this article, but really... "$10 per pound"? That makes absolutely no sense, and adds nothing to this article. So if the car could be lighter, at no additional cost ($15 per pound) would that be bad? Or if they could reduce the cost without any changes in the car ($8 per pound), would that negatively impact sales? Or if they released a car with a 5000 lb curb weight that cost $50,000, would they still consider it mission accomplished? "The 2013 CadillacATS delivers the performance and value expected in it's class by keeping weight and cost down to ten dollars per pound", says nothing meaningful.