2013 Cadillac ATS will sell for $10 per pound
Pricing and also the curb weight has been announced for the new 2013 Cadillac ATS. Both numbers are critical for Cadillac in order to compete with the car that the ATS is designed to go head to head with, the 2013 BMW 3-series . The price will be just under $34,000.00 and the curb weight will be just under 3400 pounds. Ten dollars per pound. These were the numbers that the automaker needed to hit. In the past, Cadillac and others have released cars that were either built nimble enough to compete with the BMW 328i, or had a similar price point, but never both at once.
2013 ATS Intelligent Weight Distribution
The way Cadillac achieved the price point and the weight target in the new 2013 ATS is interesting. More and more premium automakers are moving towards aluminum for most of the car with carbon fiber sprinkled on top so they can mention the material in advertising. Cadillac resisted that path and the car will be a better car for it. For example, the rear differential is one of the heaviest parts of any real-wheel drive car. Cadillac could have simply instructed their engineers to make that part from aluminum. The assumption being that would be a good place to save weight. But is it? In a press release Cadillac points out that they learned from their CTS-V super-sedan that the rear differential is a good place not to save weight because the part is near the rear, so it balances the weight of the engine up front. They don’t mention it, but one would also think that weight down low is also better than weight up high, so it would be better to spend the money on more expensive materials up higher on the car. The cast iron used has better heat expansion characteristics than aluminum and the parts can operate with closer tolerances, thereby saving fuel and reducing noise.