Mercedes-Benz launches new furniture line in Milan
Ever wish you could have the same classic Mercedes-Benz style in your home as you do in your car? Well, you are in luck, because the German automaker has just debuted its first furniture collection in Milan. The world premiere of home décor venture titled Mercedes-Benz Style was launched yesterday at the Salone Internazionale del Mobile in Milan and continues until April 22. The collection includes one sofa, chaise lounge, sideboard, dining room table with chairs, shelf unit with integrated home theater system, bed and chest of drawers.
In order to bring its unique auto sensibilities from the driveway to the living room, Mercedes-Benz enlisted the help of Formitalia Luxury Group, a leading Italian furniture manufacturer. Aside from style, the automaker claims that the all-new furniture collection possesses the superior standard of quality, which consumers have come to expect from Mercedes-Benz.
"Formitalia and Mercedes-Benz stand for top quality and exquisite workmanship which embodies luxury and passion. We are therefore extremely pleased to create the first Mercedes-Benz Style furniture collection together with Formitalia", said Gorden Wagener, Head of Design at Mercedes-Benz. "The various pieces of furniture reflect the progressive, dynamic design idiom of our current show cars and concept vehicles, offering an exclusive, emotional experience outside our vehicles as well".