Toyota Prius C gets launch date, details
Toyota first launched its hybrid car line in 1997 and since then has managed to brand Prius as being synonymous with "hybrid" in most people's minds. After three million cars sold, it's obvious that the market for hybrids is there, so Japan's largest automaker is continuing its development. Last week in Detroit, the company showcased the new Prius C, the smallest and most fuel efficient of the Prius line's offerings to date. It's expected to have a price tag under $20,000, making it the cheapest in Toyota's hybrid offerings as well.
The C was shown at the North American International Auto Show (NAIAS) and immediately got the attention of electric vehicle enthusiasts and Prius fans around the country. One thing was missing, though: a release date. Toyota was showcasing the Prius C as a 2012 model, but the car was not available in showrooms. That date has now been announced.
Toyota Prius C will come to North American showrooms in March and will indeed have a price tag of less than $19,000 for the base model. The little C gets 53mpg in the city and 46mpg on the highway (combined 50mpg) by EPA numbers. The C is 19.1 inches shorter than the standard Prius and weighs 542 pounds less, which is where most of that fuel savings comes from.
More changes include a smaller engine (1.5L instead of 1.8) and a smaller electric motor (54kW rather than 80kW), which are reasonable thanks to the car's lighter weight. These put out a total of 99 horsepower at 82lb-ft of torque. This won't give the Prius C any record-setting 0-60 speeds, but it does mean high economy and enough power to do what most people do in a compact this size everyday: drive around town.