Smart's nose-snubbing For-Us concept flops in Detroit
Daimler's little Smart unit has been producing diminutive 3-cylinder and now electric cars for markets around the world. So far, they've met with limited success in North America. The term “Smart car” in our vernacular has become equivalent to the real estate term “cozy.” It means it's tiny, uncomfortable, and overpriced.
Smart, apparently angered that it can't sell cars in the U.S., has decided that it's obviously not their fault – it's the fault of Americans and our love of pickup trucks. Obviously, if we were more enlightened, we'd all be clamoring to have a Smart in our driveway. Right?
Enter the For-Us concept. It rolled out at the North American International Auto Show (NAIAS) in Detroit this week. Most of the automotive press either ignored the tiny car (err.. truck) or pretended it was a serious concept, maybe feeling sorry for the company's situation.
Here's the giveaway that this concept is just a joke meant to give Americans a rude gesture involving only one finger:
- It was billed as a “recast” of the standard pickup truck.
- It was introduced at the press conference by comedian Jon Lovitz.
- It is said to “build on the grand tradition of Americana haulers.”
Need more? That should be enough to convince that this is just a concept created by the smoldering resentment of engineering geeks who weren't able to make it into the big leagues.