National Childhood Cancer Awareness Month being spearheaded by Volvo, Hyundai
September is National Childhood Cancer Awareness Month and long-time child cancer charity sponsors Hyundai and Volvo are spearheading the auto industry in the effort to help the good fight.
Volvo, Alex and the Lemonade Stand
At the age of four, Alexandra Scott, diagnosed with cancer, decided to do something to help other kids battling the disease. So she set up a lemonade stand (pictured at right) to raise money for cancer research. Her stand opened in 2000 and caught the attention of Volvo in 2002, who gave her the first-ever Volvo for Life Award in 2003. By then, Alex's lemonade stands had franchised and were bringing in money from all over the nation. When she died in 2004, her stands had raised over $700,000, still short of her million dollar goal.
So Volvo and its dealership network got to work and sold enough lemonade to put the funds raised over $1 million by the end of that year. Volvo is the founding sponsor of the Alex's Lemonade Stand Foundation (ALSF), which has since raised over $55 million for childhood cancer research in Alex's name.
This year, continuing the trend, lemonade stands will appear in Volvo dealerships around the country selling lemonade to support ALSF. In addition, every Volvo sold will add $10 to the month's sales for the foundation.