Mercedes-Benz Concept Style Coupe kinetic headlight

Mercedes-Benz Concept Style Coupe storms LA before Beijing

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With its cool "kinetic lights" the Mercedes Concept Style Coupe was in an event hosted by the Beastie Boys' Mike D before heading off to Beijing.

Mercedes-Benz teased the Concept Coupe a few days ago and promised an in the flesh debut at the Beijing Auto Show. What they didn't mention was that it would actually be seen first in Los Angeles at a special event hosted by Mike D of the Beastie Boys.

The event, called the Transmission LA: AV CLUB is a contemporary art festival that started on Friday and runs through May 6. Mercedes-Benz is there with the Concept Coupe in an attempt to appeal to a broader crowd and gain a new audience. They're aiming for an upscale, "rebellious" crowd and including the B-Boys obviously fits that Gen X image they want to portray.

The exhibition features the concept on display (see the gallery) in a specially-made booth which features light and sound (fitting the Audio-Visual theme of the festival) to showcase the car. Viewers can stand in "light pods" and don headphones to listen to the music that synchs with the LED lighting as well as the lighting on the car.


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