How many Model S cars can Tesla really sell?
Last week, our own John Goreham penned an article in which he predicted that the major manufacturers' electric cars (Volt, Leaf) would ultimately succeed in the marketplace while small upstarts (Tesla, Fisker) would not. That article can be read here.
As would be expected, John's premise created a lot of buzz and commentary. Those of us in the automotive journalism trade know that anytime we mention certain vehicles in a less than favorable light, we will be inundated by the hardcore fans of that car who will make it clear that they think we're idiots. I myself have said that the Chevrolet Volt is "not all that" and was avalanched by "Voltophiles" calling me numerous names and nitpicking over every detail of my penmanship to find fault. This doesn't just happen with electric cars, of course. An article I wrote regarding the Chevrolet Corvair was also quite controversial, even among other automotive journalists who left commentary on my Facebook and International Motor Press Association threads regarding the article. Such is the nature of journalism.
It is knowing that the same contingent of Tesla fans will likely descend upon me that I delve into that car and its dubious future here. While I have little doubt that Tesla CEO Elon Musk's plans to build 20,000 cars next year are at least viable, it seems unlikely that the company will be able to sell twenty thousand cars in the same time frame.