Hyundai Becomes Major Sponsor of the Grammys with Veloster on the Red Carpet
Tapping into the power of music, Hyundai joined forces with music’s biggest brand – The Recording Academy (internationally known for the Grammy Awards) – to become its “Official Vehicle Partner.” The multi-year partnership extends well beyond awards night and will result in original music projects sure to please music fans across many genres and categories.
Hyundai is a smart company when it comes to its marketing dollars, which indicates The Grammys must be among the hot tickets for 2012, including the Nov. 30 broadcast of the Grammy Nomination show on CBS. Hyundai has been actively involved in sports marketing with a PGA sponsorship and heavy involvement in the World Cup in soccer.
Music has been a focus of the company recently. It sponsored Veloster events in five cities around the country with a heavy focus on in-car entertainment. At the launch of the Veloster in Portland, Ore., the brand played up its association with Pandora, the Internet music service that is growing by leaps and bounds as it becomes available in cars.
In addition to being the exclusive Grammy vehicle partner, Hyundai is working directly with The Recording Academy to identify and support new projects reflecting the brand’s creativity and desire to celebrate music year-round.