Ford and Kia prosper with Hyundai; Smart and Scion plummet in perceived quality
Twenty-three brands that were in the survey in the fall of 2008 are still in business. Of those, four have made large spikes in rank in the mainstream sector. Hyundai pole vaulted from 18th to 9th place. Ford cars and trucks moved from 15th to 7th and 8th to 3rd, according to ALG. Jumping up from last place, the 23rd spot, was Kia. It's still not in great position at 18th but that number is bound to change. Maybe it will be in 9th place like its sibling company, Hyundai, in three years' time.
Then you have those companies that have dropped 3 spots or more, a fairly big plummet in three years, according to ALG. Smart moved from 17th place to take over dead-last at 23rd. Scion and Mitsubishi also dropped 3 spots to 15th and 13th respectively with Mini rounding out the threesome down to 10th. No other automakers saw greater movements.
Of the four, the two most surprising on that list are Mini and Scion, especially the latter, which is made by Toyota – the number 2 company on the mainstream list. Its Lexus brand, see below, is number one on the luxury list. Mini may be suffering from over-exposure because it is throwing so many brands on the market. Its parent company, BMW, is number two on the luxury list.