Toyota Prius Plug-In Hybrid Over 6,000 Units
When Toyota introduced the Prius, it was more of an exercise than a moneymaker. Seeing the results, seeing the passion amongst environmentalists, Toyota decided to concentrate on the Prius. Pretty soon the boring looking sedan was discontinued and the funky looking Prius hatchback continued to be further refined.
A decade later, Toyota had worked out the kinks, broke even and started making money on it. Unfortunately, the Prius pretty much stayed the same technically, a very mild hybrid. After 10 years of production, Toyota was keen to say its seats were completely recyclable. But many of us asked the company to make a plug-in version. After all, Hy Motion and other tweakers had after market lithium battery pack that turned the hybrid into a plug-in hybrid, PHEV. Still, Toyota resisted preferring a slow and methodical approach to refining its Prius.
The Prius PHEV Quietly Hits The Market. You could say Toyota almost dragged its feet introducing the Prius Plug-in Hybrid. No fanfare, no flashy multi-million dollar advertizing ad campaign, the PHEV landed here and there almost incognito. But 6,000 units sold later in no less than six month, this proves Toyota that people are not only ready but expect more from the company.