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Ford's John Viera Shows How Ford’s Sustainability And Vehicle Environmental Strategy Worked


I had an interesting talk with Ford's John Viera, Global Director for Sustainability and Vehicle Environmental Matters at Ford Motor Company about the carmaker‘s strategy.

NZ. Ford has had the most impressive climb out of this recession, how much do you think rests on its clean energy vehicle program?

JV. Ford has and continues to invest billions of dollars in researching and developing new fuel-efficient products, engines, transmissions and electrified vehicles, EV, especially during the depths of the economic downturn. Now is when we begin to see the pay-off from those investments, especially as gas continues to increase.

People think of pure battery electric vehicles when you talk about "clean vehicles" but thanks to technologies like EcoBoost, Flex Fuel and electrification, consumers have access to a variety of vehicles that promise function and style while making driving a greener and more affordable experience.

Ford has done a lot to make its internal combustion engine as efficient as possible. EcoBoost engines deliver up to 20% better fuel economy, lower emissions and better performance versus larger engines. We expect 1.5 million EcoBoost engines 2013, making up more than 90% of North America lineup and nearly 80% of the global company market.

Ford's Electrification Strategy is to offer six new electrified vehicles in North America by end of 2012 and in Europe by 2013 with the Transit Connect Electric, the Focus Electric, the C-MAX Energi, the C-MAX Hybrid, the Fusion Energi and Fusion Hybrid.

NZ. How much of a role has William Ford had in the green push at Ford? It sounds as if he came back and pushed the company in this direction.

JV. Mr. Ford has been a lifelong environmentalist committed to develop products that please customers and benefit society. He championed the world’s first hybrid-electric sport utility vehicle, the Ford Escape Hybrid that gets 34 mpg. He made Ford become green, global and high-tech. See his TED talk here.

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