India Could Make Affordable Electric Cars a Reality

The holy grail of electric cars is not the better environmental footprint they have, nor their lower operation and maintenance cost but will be when they finally become “affordable”.

The problem with the word affordable is that it means different things to different people. While some consider $20,000 to be “affordable”, other see $100,000 as chump change. Never the less, if electric cars are to make a dent in the automobile market, they need to be below the $20,000.

From the i MiEV to the Tesla Model S. Currently the most expensive electric car gives you the best performance, up to 160 miles starting at around $50,000 or so, climbing to 300 miles at under $70,000 with options up to $100,000. At the other end of the spectrum, the Mitsubishi i MiEV comes in at the most affordable price, shy of $30,000. Both these cars and others can have a further reduction of $7,500 in federal incentives, as well as other state and local incentives if applicable. Nonetheless, the cheapest Tesla Model S is over $40,000 and in some cases the Mitsubishi i MiEV close to $17,000.

Tata Promises Below $20,000 EV. The Tata group, which owns Jaguar and Land Rover in a complete karmic twist of irony, has also dabbled with electric cars, EV and offers the famous sub-$2,000 Nano. According to the EconomicTimes, the group's engineering services outsourcing and product development IT services arm, called Tata Technologies has just finished its first feasibility Mobility, eMO study of an electric vehicle using Dassault Systemes' 3DEXPERIENCE Platform.


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20k is out reach for 90% of Indians, so I think Tata has a lot more work to do. Maybe $8-10k.
Yes, it's true and they also have another problem, electricity and water and not easy to come by outside of cities. The gist was to export them globally at that price. The only electric car I saw in India was the Reva but that is a hard sale. Thanks, Nicolas