How To Get People Into Electric Cars
How about giving them free rides? They will experience the fun wheeze of the electric drive. They will hear how quiet they are and might even forget they are inside a car at a red light. The city of London and Nissan have partnered to give Londoners free taxi rides in the company’s Leaf.
Free Electric Taxi. A few taxi drivers from London traded their gasoline and diesel taxis for an electric Nissan LEAF and assumed regular duties this past weekend. The no-emission Nissan LEAFs moved people in the city from 10am to 6pm on Saturday and Sunday, offering free taxi rides. All people had to do for a ride was to send a Tweet with a hashtag along with their chosen destination. This was an opportunity for Nissan to gather information and consumer feedback on an upcoming electric taxi.
Part of an ambitious campaign called 'The Big Turn On' aimed at spreading the EV message via social media channels, the idea is to get one million consumers switched onto electric driving in just 100 days, which was achieved on the 20th June, 18 days ahead its original target. The campaign plays on the fact that an EV is in average six times cheaper to use in the city than a conventional gasoline car.