CODA Automotive's First Art Car on Display at LA Mobile Arts Festival 2012
It’s been a while since we’ve heard from CODA Automotive and I guess the reason was that they were working on their first art-wrapped 2012 CODA EV. With none other than internationally renowned digital artist Matthew Watkins who transformed the CODA into a mobile art with a digital finger-painting he developed on his portable iPad. The CODA iPad Art Car will be on display at the festival August 18–August 25, located at the Santa Monica Art Studios in a historic Santa Monica airport hangar.
According to Thomas Hausch, CODA Automotive senior vice president of sales, marketing, and aftersales: “We’re excited to be a part of the first-ever LA Mobile Arts Festival and work with an artist as innovative as Matthew Watkins as we share the passion for innovations in mobile technology. Matthew’s art beautifully depicts the positive impact that clean technology and innovation have on the world. We’re particularly pleased the CODA will be featured inside a Santa Monica airport hangar – where the company was founded just four years ago and where the first prototype was built – as a part of a groundbreaking moment in mobile art.”
As the focal point of LA-MAF’s main room in Arena 1, the art-wrapped CODA EV features the tech- and eco-centric imagery of Italian-based mobile artist, Matthew Watkins as well as showing that pioneering electric car feel. Watkins drew a composition of animals, robots, and machine parts on his iPad with the Brushes app and then transferred to film and applied them to the CODA’s body. The result is a composition of green, orange, and yellow imagery.
Why The CODA? Matthew Watkins had to say the following about the CODA: “The CODA electric vehicle was an ideal canvas for this art wrap. The CODA’s innovative electric battery technology inspired me to create a vision of what tomorrow might look like – a green machine that blends nature with future industry. As CODA continues to push the boundaries of electric cars, LA-MAF and I want to take the mobile art movement to the next level. Together, we’re progressing all forms of mobile technology to a more innovative and beautiful tomorrow.”