Car Dealerships Get Nervous With Tesla Selling Directly
The dealership model that sales gasoline cars day after day hasn’t changed much since its inception. Someone walks in, a car salesman shows what they want, and then shows them a better, more desirable model. The deal is usually sealed. Sounds over-simplified but a walk to most dealerships will show you this time tried system. So why haven’t car dealerships embraced alternative energy cars to boost sagging sales and the deplorable image they suffer from?
Would You Buy A Car From Them? Sadly enough, car dealerships and the buying process is not a good experience for most people. Visionaries have tried to change sales model and Apple has certainly succeeded in the impossible task, selling directly to its clientele while being in charge of the customer experience. Most car dealerships however are stuck in time. So how can Tesla challenge the car selling business model and is it doing it?