The BMW i8

BMW Pumps The Electric i3 And PHEV i8 Excitement

The groundbreaking BMW i3 and i8 are exciting, break the mold from the company’s traditional designs and are finally headed for production.

BMW is growing its range of electric cars, EV and plug-in hybrids, PHEV after its initial and pragmatic stunts in the electric propulsion arena. With the revelation a few years back of its stunning i8, it also introduced a more sober all-electric city car i3 that will also be available with a hybrid option. While many only expected those two cars to stay at the concept stage, it seems the Bavarian company has gotten serious about producing them. Both cars are stated for production sometime around 2014, with the i3 eventually coming earlier. In order to keep the momentum going and the enthusiasm pouring, the Munich-based carmaker wants to be sure consumers see the brand as serious about the electric drive platform by releasing a new official video showing off the i3 and the i8.

The i3. The i3 will come in two flavors, full electricity or hybrid. The electric range for the pure EV is 80 to 100 miles. It will also be available in a hybrid version that will come with a traditional onboard internal combustion gasoline generator to recharge the battery pack and extend the range. We have seen some cute marketing names in the plug-in hybrid industry, ranging from ubiquitous Extended Range Electric Vehicle, EREV, to those who wanted to differentiate themselves by naming theirs Electric Vehicle Extended Range EVeR but BMW has then best one yet with the pragmatic, yet to the point Rex that stands for Range Extender! Here is where the company is making a difference, BMW is doing everything it can to keep the cost down by targeting a tentative price $35,000 for the battery-powered versions. This is no small feast considering then brand’s normal gas engine cost. Both cars are riding on modern structures that usually commend higher tag prices.

Technically Speaking. Both cars are based on a light but highly resilient carbon fiber reinforced plastic, called CFRP for their body structure. The company has dubbed it the ‘Life Module’. The rest of the chassis rides on an aluminum platform. We can extrapolate at some point the Mini will share its underpinning. Does that mean we will see a hybrid Mini or how about an electric one? Nonetheless, BMW stands to make ample use of this platform, from its own cars to the other brands it currently sales.


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