2012 Tesla Model S

Tesla Motors expanding rapidly with 10 new stores in the U.S. and Canada

Tesla Motors is planning to open 10 new stores this fall, continuing a rapid expansion to support sales of the Tesla Model S now that it's on the market.

Tesla Motors announced on Friday plans to open 10 new stores this fall. The first of these opened, on Friday, at Roosevelt Field Mall in Garden City, New York. After these new stores open, the company will have 24 locations in the U.S. and 34 worldwide. Tesla says they will continue expanding with opening more stores in 2013.

Tesla follows a sales and distribution model very different from other automobile makers. Rather than distribute cars through independent dealerships, the company operates a direct sales model. Each of Tesla's stores are in retail shopping centers, and the purpose is education on the merits of electric vehicles rather than focus on sales. The actual sales process happens elsewhere, as does vehicle servicing.

While Tesla has described their sales model as "Transformative" for the industry, the company sometimes runs into legal hurdles making it hard to open new stores. The proposed Tesla store in Natick MA was one such instance when the local automobile dealers association raised some legal questions. The Natick store is due to open this coming week, indicating that the legal concerns have been settled.

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Comments

Their concept of EVs and stores is great. They are making EVs not because of some state regulations, but because they want to transform auto industry and make cars that don't need oil, but rather use sun, wind and water as source of energy. Whole Earth is powered by sun, so why not our cars? :)

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