Loyal Leaf owners brainstorming Nissan Leaf marketing ideas
One sign of a extremely loyal following is when the customers of a product start developing marketing pitches, and otherwise begin promoting the product. Worried Nissan Leaf owners, looking at the sales trends, are beginning to earnestly discuss what Nissan should be doing differently to promote the Leaf. Last year the Leaf was selling pretty well. That is, while the Leaf sales were a fraction of typical gas car sales, sales were growing, Leaf sales exceeded that of the Prius in its first years of availability, and Leaf sales compared to past sales of electric cars was phenomenal. Unfortunately, this year Leaf sales have dropped considerably, and while many attribute it to the approval of California HOV lane stickers for the Chevy Volt and Toyota Prius Plug-in, maybe there's something else, the advertising campaign perhaps, that could be improved, according to discussion among Leaf owners.