Ford builds 500,000th EcoBoost vehicle in fight with Toyota
DEARBORN, Mich., Nov. 19, 2012 – Ford's EcoBoost turbo-charged gasoline engines provide a simple way to increase fuel efficiency, decrease environmental impact, without changing anything about the way one fuels their ride. On Monday, Ford announced having manufactured its 500,000th EcoBoost-Equipped Vehicle, reaching a milestone in the company's quest to be the undisputed industry fuel economy leader.
The 500,000th EcoBoost-Equipped Vehicle manufactured by Ford was a 2013 Ford Escape that rolled off the line at Ford’s Louisville Assembly Plant.
Ford is in a marketing contest with Toyota and Honda and sees high fuel efficiency as the path to unseat those two companies. Ford's quest to develop vehicles with the highest fuel efficiency isn't just about proactive compliance with government regulations in the U.S. and abroad. It is also a strategem to appeal to Toyota's and Honda's existing customers, who tend to buy from those companies based on fuel efficiency.